2024 Study on Women’s Period Poverty, Diaper Need, and Hygiene Poverty

Executive Summary

In 2024, Justice Necessary once again commissioned a study of 1,256 Colorado women under the same conditions as our 2022 study. By maintaining consistent methodology, we can directly compare the data and better understand how access to period and childcare products, as well as other hygiene basics, has evolved over time. This approach allows us to track progress, identify persistent challenges, and adapt our efforts to create meaningful change across Colorado.

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Period Poverty

53% of women who menstruate report period poverty — a 10% increase from the 2022 Study on Women’s Period Poverty, Diaper Need, and Hygiene Poverty.

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Diaper Need

68% of women with children in diapers face diaper need, reflecting a surge of almost 19% from the 2022 Study on Women’s Period Poverty, Diaper Need, and Hygiene Poverty.

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Hygiene Poverty

66% of women with children struggle to afford basic hygiene items, showing a 10% increase in hygiene poverty since the 2022 Study on Women’s Period Poverty, Diaper Need, and Hygiene Poverty.

These findings underscore the deepening inequities in our communities and the urgent need for action. Justice Necessary is more determined than ever to address these systemic issues by expanding resource access, advocating for impactful policies, and ensuring that every Coloradan has the support they need to live with dignity. This study serves as both a reflection of the current reality and a powerful call to action, demanding a collective effort to create meaningful change

In response, Justice Necessary created Find Your Pantry, a tool that connects individuals with nearby organizations offering essential hygiene products—including period supplies, diapers, toiletries, and cleaning items—by simply entering their zip code.

Find Your Pantry also serves as a resource hub, helping individuals locate hygiene essentials while allowing donors and volunteers to connect with local agencies in need of products, financial support, or assistance. This ensures contributions directly support community priorities and helps more people access the essentials they need to live with dignity.

Period Poverty

Period poverty has become an increasingly urgent issue in Colorado, with significant growth in the number of women affected. The data illustrates a troubling rise in period poverty across diverse demographics, with women of color disproportionately affected. Systemic inequities, compounded by financial barriers, have left these communities particularly vulnerable. Rising housing costs, stagnant wages, and healthcare expenses have worsened financial hardships for many households, exacerbating period poverty.

Who Is Impacted by Period Poverty

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75% of women used substitute products during their period in the past year, and 48% extended the use of period products beyond recommended times to conserve supplies.

53%

of women in Colorado currently struggle with period poverty

57%

of mothers report difficulty affording period products

77%

of Native American, Indian, or Alaskan Native/Inuit women face period poverty

61%

of Black or African American women struggle to purchase period products

increase of women who struggle with period poverty since 2022

0%

Period Products Used During Menstrual Cycle

Tampons and pads are the most frequently used menstrual products among women experiencing menstruation.

71%

Tampons

71%

Pads

18%

Period Underwear

12%

Menstrual Cups

5%

Other reusable options

Procter & Gamble dominates the period product market, controlling 60% of pad and tampon sales, while Kimberly-Clark (makers of U by Kotex and Thinx) and Edgewell Personal Care (Carefree and Playtex) round out the other major players in this essential industry.

Unexpected Periods and Access to Products

When women get their period in public without having access to period products, they often resort to substitute items, purchase expensive products on the spot, or leave work or school to go home and access supplies. 

have started their period in a public place without access to period products

0%

Used Substitute
44%
Went to the Store
42%
Went Home
41%
Asked friends or family
39%
Asked a Stranger
39%
Public Restroom
29%
Workplace or School
21%
Private Restroom
15%
Using/Reusing Items
7%

Use of Substitute Products and Extended Use

Substituting period products with items like toilet paper, paper towels, or other makeshift materials is not only ineffective but can also lead to serious health risks, such as irritation or infection, while also compounding feelings of shame and frustration.

have used substitute products, a 26% increase since 2022

0%

Toilet Paper
89%
Napkins/Tissues
53%
Paper Towel
51%
Cloth
12%
Rags
11%
Sock
9%
Incontinence Pad/Diaper
8%
Cotton
5%

Barriers to Accessing Period Products

Access to period products remains a significant challenge, with barriers extending beyond financial constraints. In 2024, the lack of awareness about available resources and transportation issues emerged as the most critical obstacles. Compounding the problem, restrictions on programs like SNAP and WIC prevent them from covering these essential items. Alarmingly, more women now face difficulties accessing period products compared to the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene Poverty, highlighting an urgent and growing gap in support.

Not aware of agencies
47%
Transportation
47%
Could not purchase through SNAP or WIC
42%
Living too far from stores
24%
Living too far from donation center locations
22%
Lack of access at school or work
21%

The Supplemental Nutrition Assistance Program (SNAP) does not cover the cost of period products, yet a woman needs approximately 330 products annually, which can cost up to $1,800 a year.

Without access to these essentials, it becomes difficult to work, attend school, and participate fully in daily life, creating significant barriers to dignity and opportunity.

Over the past two years, Colorado has seen a significant 10% increase in women’s ability to access essential period products.

Received period products from an agency in the last 12 months

0%

Food bank
50%
Food pantry
47%
Church/Religious organization or group
42%
Hospital or clinic
31%
School
22%
Work
17%
City or County Government
14%

Lack of access to period products harms mental health

Lack of access to period products results in a decline in women’s mental health and confidence. There has also been an increase in the number of women who adjust their schedule or perform worse at work because they lack access to period products since the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene Study.

My mental health has suffered
60%
My confidence has declined
52%
I've had to make adjustments in my life or to my schedule
44%
My performance or attendance at work has declined
32%
I can no longer participate in events or activities that I once was able to
22%
My grades or attendance in school have declined
10%
I have not been affected
13%

Those who are Native American, Indian, or Alaskan Native/Inuit (71%) are more likely to say that their mental health has suffered than those who are Black or African American (48%).

What emotions do women feel when they're unable to get period products?

The inability to access period products continues to take a toll on mental health and confidence, leading to a range of negative emotions. Since the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene, feelings of embarrassment and shame have notably increased.

"Period products should be free to anyone who menstruates, we don't choose to have periods."

Feelings When Unable to Purchase or Access Period Products

Uncomfortable
70%
Stressed
68%
Embarrassed
68%
Frustrated
62%
Ashamed
51%
Insecure
49%
Anxious
47%
Upset
46%
Depressed
46%
Disappointed
41%
Hopeless
35%
Angry
30%
Isolated
17%
Indifferent
8%

Effect on Daily Life and Activities

Women experiencing period poverty are more likely to alter their schedules or struggle to perform effectively in daily activities, education, or work.

Events Skipped or Missed in last 12 months Due to Period

Personal activities
49%
Work
34%
Life events
24%
School
20%
Sports
12%
I never had to skip or miss anything due to my period
33%

Reasons Something Was Skipped or Missed Due to Period

Menstrual pain or discomfort
81%
My flow is too heavy
62%
Worried about leaking
56%
Stress of having an accident
41%
Lack of resources
25%
Worried about what people will think
17%

Resources Used For Information About Menstrual Cycle and Period Products

Family member or friend
54%
Online Search
43%
Medical Professional
37%
Online Platforms
28%
Reproductive health and education in schools
16%
Non-profit organizations
11%
Resources offered by an employer
4%
None
16%

Over two in five women are aware of period poverty as an issue impacting people in their state. Over half know someone who struggles to afford period products, a significant increase compared to the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene Study.

Of women say they are aware of period poverty as an issue impacting people in their state

0%

Of women say they know someone who struggles to afford period products

0%

There is strong agreement among women that there should be more public awareness, as well as government assistance, to support people who struggle to afford period products

Respondents who agree or strongly agree

There should be more public awareness of resources that offer period products to people
87%
There should be government assistance for those who struggle to afford period products
86%
I am more likely to buy from a brand that provides period products to those in need
75%
I believe that period poverty is more of an issue internationally than domestically
48%

Unpacking the Crisis: The Impact of Diaper Need

Diaper need affects two-thirds of parents with young children, creating a significant financial and emotional burden.  For many families, affording diapers is a daily struggle, leading them to seek help from families, friends, or community organizations. This has forced parents to resort to desperate measures, such as reducing diaper use or relying on unsafe reusable options. This study delves into the realities of diaper need, highlighting its widespread impact and the urgent need for solutions.

Who Experiences Diaper Need

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68% of parents with young children experience diaper need, largely because government assistance programs like SNAP (Supplemental Nutrition Assistance Program) and WIC (Women, Infants, and Children) do not cover the cost of diapers, leaving families to struggle with this essential expense.

11%

increase in the number of women with children who experience diaper need since 2022

22%

of those with incomes below $25,000 stuggle with diaper need

27%

of those who are 23-34 struggle with diaper need

22%

of those who identify as Hispanic/Latino struggle with diaper need

Of those who have children in diapers struggle with diaper need

0%

Two thirds of mothers feel they do not have enough diapers to change their children as often as they would like, a significant increase compared to the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene Study.

Have Felt They Don’t Have Enough Diapers to Change Their Child(ren)

0%

Over six in ten borrow money from family or friends to buy new diapers, but an increasing number of people receive diapers from agencies and other organizations. 

What Respondents Do When They Don't Have Enough Diapers

I borrow money from family to buy new diapers
63%
I make the diapers that I have last
46%
I borrow diapers from family or friends
38%
I toilet train my child(ren) much earlier than recommended
25%
I get diapers from a church/religious organization or group
40%
I get diapers from an agency
34%
I reuse diapers
6%

Not being able to purchase through SNAP or WIC is the biggest barrier in getting diaper products, followed by being unaware of agencies

Barriers Experienced to Getting Diaper Products Other Than a Lack of Income/Funds

Could not purchase through SNAP or WIC
52%
Not aware of agencies
46%
Transportation
39%
Agency did not have enough diapers
27%
Living too far from stores
17%
Living too far from donation center locations
21%
Diaper prices have surged by 38%, even as sales volumes dropped by 11.7%, making this essential item harder for families to afford. With Procter & Gamble and Kimberly-Clark controlling 70% of the U.S. diaper market—and P&G alone projecting $800 million in revenuerising prices are making basic hygiene increasingly inaccessible for many families

Those who are aware of agencies tend to receive diaper products from religious organizations, food banks, or food pantries

Agencies Respondents Received Diaper Products From

Hospital or Clinic
28%
Church\Religious Organization or Group
60%
Food bank
51%
Food pantry
47%
Diaper bank
43%
City or County Government
34%
Work
9%
School
21%

How does diaper need affect parents and children?

The inability to access essential diaper products leaves many parents grappling with increased worry for their children’s well-being and undermines their confidence in their ability to be good parents. This emotional strain impacts both parent and child, highlighting the urgent need for support and solutions.

Ways Affected By Not Being Able to Access Diaper Products

I worry about my child(ren)
65%
My confidence in being a good parent has declined
62%
My mental health has suffered
50%
I cannot put my child in daycare
17%
Health issues are more frequent among my child(ren)
12%
I have missed work or lost a job
17%
My performance at work or school has declined
15%
I was not able to attend school
6%
I have not been affected
13%

What emotions do parents experiencing diaper need report feeling?

Mothers facing diaper need often report overwhelming emotions, including stress, frustration, and deep disappointment, as they struggle to meet their children’s basic needs. This emotional burden underscores the profound impact of diaper need on families.

Feelings When Unable to Purchase Diaper Products

Stressed
73%
Frustrated
62%
Embarassed
60%
Guilty
58%
Disappointed
53%
Depressed
51%
Upset
57%
Ashamed
60%
Anxious
40%
Inadequate
40%
Hopeless
48%
Insecure
32%
Angry
37%
Uneasy
32%
Isolated
19%
Indifferent
12%

There is strong agreement among mothers that there should be more government assistance and more awareness to support people who struggle to afford diaper products.

Since the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene, there has been a significant increase in support for diaper products. Among mothers, there is strong agreement that more government assistance is needed to help families struggling to access diapers. This growing consensus underscores the urgent need to address diaper need as a fundamental issue for family well-being.

Percentage of mothers who agree or strongly agree

There should be government assistance for those who struggle to afford diaper products
92%
There should be more public awareness of local resources that offer diaper products to people who need assistance
91%
I am more likely to buy from a brand that provides support for diaper products to those in need
83%
I believe that diaper need is more of an issue internationally than domestically
58%

The Hidden Crisis: Hygiene Poverty in Colorado

Hygiene poverty – the inability to afford essential hygiene products – is a pervasive and overlooked issue, deeply affecting the health, dignity, and well-being of women across Colorado. Many women struggle to afford basic necessities like household cleaning products and laundry detergent, challenges often worsened by barriers such as limited transportation and a lack of awareness about available resources. Alarmingly six in ten women depend on safety net programs like SNAP, which exclude hygiene essentials, leaving critical gaps in support. This study sheds light on the far-reaching impacts of hygiene poverty and underscores the urgent need for policy reform and community-driven solutions to ensure equitable access to these basic essentials.

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66% of women in Colorado experience hygiene poverty, struggling to afford basic hygiene essentials.

Two in three women experience hygiene poverty, with household cleaning products and laundry detergent being the most common items women struggle to afford.

“It’s hard to go in public when I am or feel dirty and not having access to feminine products sometimes. Or when I need clean clothes but have no detergent.”

Struggle with hygiene poverty

0%

Household Cleaning Products
52%
Laundry Detergent
51%
Toilet paper
45%
Shampoo and/or conditioner
45%
Deodorant
38%
Razor
38%
Toothbrush and/or toothpaste
38%
Soap
32%

Six in ten women now rely on at least one safety net program to meet their basic needs - a stark reflection of the widening gap in access to essentials.

Most notably, participation in SNAP has surged 16 percentage points since the Colorado 2022 Women’s Study on Period Poverty, Diaper Need, and Hygiene Poverty, underscoring the increasing financial strain on families. This dramatic rise highlights the urgent need for systemic changes to address the critical gaps in support for hygiene essentials.

Participation in Safety Net Programs

Supplemental Nutrition Assistance Program (SNAP)
41%
Medicaid and/or Children's Health Insurance Program (CHIP)
39%
Colorado Low-Income Energy Assistance Program (LEAP)
10%
Special Supplemental Nutrition Program for Women, Infants, and Children (WIC)
9%
Rental assistance
8%
Temporary Assistance for Needy Families (TANF) or other cash assistance
7%
Childcare assistance
4%
Prefer not to answer
2%
Other
1%
I do not participate in any safety net programs
40%

Footnotes

  1. ^ PlushCare Content Team, Cost of Having Your Period in Every Country and U.S. State, PlushCare, published September 10, 2024, accessed October 6, 2024, https://plushcare.com/blog/cost-of-your-period/.
  2. ^ Natasha Khan, Higher Prices on Tampons, Pads Prompt Hard Choices for Americans: Sales Fall for Feminine Hygiene Products as Women Try to Make Do with Less, The Wall Street Journal, published July 22, 2024, accessed October 6, 2024, https://www.wsj.com/business/tampons-pads-price-hikes-de3f3045?mod=business_lead_pos3.
  3.  ^ Errol Schweizer, Why Your Groceries Are Still So Expensive, Forbes, published August 20, 2024, accessed October 5, 2024, www.forbes.com/sites/errolschweizer/2024/02/07/why-your-groceries-are-still-so-expensive/.
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